Overview
We will treat all your Personal Information as confidential (although we reserve the right to disclose this information in the circumstances set out below). We will keep it on a secure server and we will fully comply all applicable UK Data Protection and consumer legislation, including GDPR. We are dedicated to being transparent about what data we collect about you and how we use it.
How we use your data
We confirm that any Personal Information which you provide to us (or which is available on public registers) and any User Information from which we can identify you, is held in accordance with the Data Commissioner’s Office. We use your information only for the following purposes:
- Processing your orders;
- For statistical or survey purposes to improve this Website and its services to you;
- To serve website content and advertisements to you;
- To administer this website;
- To notify you of products or special offers that may be of interest to you, using our legitimate interest.
Advertising and Marketing
We use your personal data for electronic marketing purposes and may also send catalogues and other postal mail to update you with offers or the latest products. You have the right to opt out of receiving any promotional communications at any time by
- Making use of the “Unsubscribe” link at the bottom of all marketing emails
- Following the “Edit your preferences” link at the bottom of all marketing emails
- Contacting us at sales@fortex.co.uk or calling 0044 1522 718168
Sharing data with 3rd parties
In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include delivery and marketing providers.
The service providers we use apply appropriate data protection and security controls to your data. They do not use your data for any other reason apart from providing services to us.
Other 3rd parties
Aside from our service providers we will not disclose your personal data to any 3rd party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.
We may share your data with governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so: –
- to comply with our legal obligations;
- to exercise our legal rights (for example in court cases);
- for the prevention, detection, investigation of crime or prosecution of offenders; and
- for the protection of our employees and customers.
How long do we keep your data?
We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 6 years.
What personal data do we collect?
We may collect the following information about you:
- your name;
- your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;
- purchases and orders made by you;
- your on-line browsing activities on our website;
- your password;
- your communication and marketing preferences;
- your interests, preferences, feedback and survey responses;
- your location;
- your correspondence and communications with us; and
- other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed or public Facebook page).
Our website is not intended for children and we do not knowingly collect data relating to children.
This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an on-line account on our website or send an email. Other personal data is collected indirectly, for example your browsing or shopping activity.
How we protect your data
We are committed to keeping your personal data safe and secure. All our staff who have access to personal details have completed a Security Awareness course. We have an appointed Data Protection Officer and have an internal data security policy. All personal data is stored on a secure server.
Your rights
You have the following rights:
- the right to ask what personal data that we hold about you at any time, subject to a fee specified by law;
- the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and
- (as set out above) the right to opt out of any marketing communications that we may send you. Please note that when you opt out or unsubscribe from marketing communications there may be a slight delay and you may receive emails that have already been prepared and scheduled.
If you wish to exercise any of the above rights, please contact us on sales@fortex.co.uk or 0044 1522 718168
Legal basis for using or processing data
General
We collect and use customers’ personal data because it is necessary for:
- the pursuit of our legitimate interests (as set out below);
- the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer; or
- complying with our legal obligations.
In general, we only rely on consent as a legal basis for processing in relation to sending direct marketing communications to customers via email.
Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn
Our legitimate interests
The normal legal basis for processing customer data, is that it is necessary for our legitimate interests, including:-
- selling and supplying goods and services to our customers;
- protecting customers, employees and other individuals and maintaining their safety, health and welfare;
- promoting, marketing and advertising our products and services;
- understanding our customers’ behaviour, activities, preferences, and needs;
- improving existing products and services and developing new products and services;
- complying with our legal and regulatory obligations;
- preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies;
- handling customer contacts, queries, complaints or disputes;
- protecting our employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us;
- effectively handling any legal claims or regulatory enforcement actions taken against us; and
- fulfilling our duties to our customers.
